Evaluation on my Advert.

For this unit we were asked to go into groups of two to three. I was put in a group with two boys, we came to the decision that we would make an advert that appeal to both genders. We eventually decided on the product ‘Powerade’ we came up with a concept that involved both genders so we created a story where a man a woman and another man are all out doing some sort of sporty activity, at first none of the three are motivated to put effort in the activity they’re doing, then somebody hand each of them a bottle of ‘Powerade’ after they’ve drunk some of the ‘Powerade’ all three of the characters become motivated and have the energy to do the sporty activities which they weren’t motivated to do in the beginning. The things I felt went well in the advert were the locations, we had three different locations in our advert one is a gym another is a park with a path where you can jog and the other is a park with a large green area. Another thing that I think went well are the activities we chose to show in our advert, they were all different types of sports we chose to do somebody doing weights in the gym, somebody to be going for a jog in the park and somebody else to be playing football in the park with some friends. I think the angles and shots we used worked well too we had a range of different shots. Another thing I believe went well is the music we chose I think that it went well with the video and all the movement are on beat with the music. The thing’s that pleased me about working on my advert are the script I think it the story was all thought out well and the concept is clear to the audience watching. Also the locations that were chosen were easy to work with and easy to find. Working in a team I enjoyed sometimes. The things that pleased me about my final advert were the split screen that we used I think it was very interesting to see when the advert was complete, I am pleased about the shots we used and how they all came together to form a clear narrative. I am also proud of the music and how the video goes with the beat of the song. I am particularly pleased with the end logo and the slogan I think that the slogan is catchy and the way the logo comes up at the end is very creative and different. This advert is similar to the professional advert of the same product because they both show that the products target audience is people who enjoy and play sports regularly. A difference would be that our advert actually had a narrative and the professional adverts I have seen by the company usually don’t have a narrative. The persuasive techniques that were used were showing what the product actually does. 
I think our advert will be a successful in selling the product because it is successful in showing what the product does and in appealing to the target market.
The target audience of the product we chose is, people from the age of sixteen to the age of twenty-nine, who play and enjoy any type of sport, this product is targeted to people of all ethnicities and both genders.

We received a lot of positive feedback on our advert, people said that it was successful in targeting our target market and that the concept we came up with was very clear and not hard to follow. It was also said that the editing was done very well and that our advert gave of an energetic vibe, which is the vibe we were going for. I was very happy with the positive feedback because it was all things I agreed with.
The aspects of our advert that I was not happy with were, the quality of the video itself we did not use a high definition camera whereas other people in our class did, we didn’t know that the camera’s we were using were not as good quality as the other cameras. Also I feel that if we picked a product that I used more often I would of found it a lot more fun to film.
The things I would do differently next time would be to use the high quality camera’s so that my video will look more professional and also pick a product that I can maybe relate to and that I use quite frequently.