They all show the logo at the end of the, the E4 logo was show throughout, the Al Jazeera logo was shown at the beginning and then again at the end and also the SkyOne logo was shown at the end. All of these idents have a distinctive colour which make the channel recognisable when people think of E4 they think of the colour purple. All of these three ads were animated however not all idents are animated. All of the idents represented the channel by using the distinctive colour and logo. Another thing the idents had in common were the length they were very short they were all under thirty seconds.
Purpose of Channel Idents.
The purpose of Channel Idents are that they are meant to advertise the channel, they establish the channel name, logo, colour and values. Channel Indents are important as they are what the viewer see's during ad breaks and if they are bored by the ident they could easily turn the channel over. Also idents can give the viewer an idea of what program is coming on next - for example when the weather is coming on BBC1 he ident before would be one that relates to the weather.
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