Thursday, 17 November 2011
Friday, 11 November 2011
Audience Demographic.
1: Toy Story 3 - Play Station (Video Game.)
The target audience for this advert will be young children between the age of six and eleven, from both genders who enjoy playing video games. The advert might also appeal to parents of young children who enjoyed the movie when it first came out and would prefer their children to play video games of this genre than violent ones like 'Call of Duty."
Link: http://www.tellyads.com/show_movie.php?filename=TA0866
2: Pledge - Fluffy Dusters.
This adverts target audience is family orientated mothers who might be housewives. They will appeal to this advert because it's a new cleaning product which will help you clean better. the target audience will want to buy this product so their house looks more presentable and is a nice home for their family.
Link: http://www.tellyads.com/show_movie.php?filename=TA11290
3. Barry M - Make Everyday Beautiful.
The target audience is "girly girls' between the age of fourteen to twenty-three, who enjoy using make up and trying out different styles and dressing up and going out with their friends in the evening. This ad might appeal to younger girls between the age of ten to thirteen who will want to have the lifestyle and the looks of the women in the advert.
Link: http://www.tellyads.com/show_movie.php?filename=TA12172
The target audience for this advert will be young children between the age of six and eleven, from both genders who enjoy playing video games. The advert might also appeal to parents of young children who enjoyed the movie when it first came out and would prefer their children to play video games of this genre than violent ones like 'Call of Duty."
Link: http://www.tellyads.com/show_movie.php?filename=TA0866
2: Pledge - Fluffy Dusters.
This adverts target audience is family orientated mothers who might be housewives. They will appeal to this advert because it's a new cleaning product which will help you clean better. the target audience will want to buy this product so their house looks more presentable and is a nice home for their family.
Link: http://www.tellyads.com/show_movie.php?filename=TA11290
3. Barry M - Make Everyday Beautiful.
The target audience is "girly girls' between the age of fourteen to twenty-three, who enjoy using make up and trying out different styles and dressing up and going out with their friends in the evening. This ad might appeal to younger girls between the age of ten to thirteen who will want to have the lifestyle and the looks of the women in the advert.
Link: http://www.tellyads.com/show_movie.php?filename=TA12172
Wednesday, 9 November 2011
Evaluation on my Prezi.
We first started this unit by learning and researching about Mind Maps and wrote a summary about them. I got my information from www.mindtools.com/pages/article/newISS_01.htm I then went to on to another site to choose a career to do a mind map on www.skillset.org/careers/case_studies i decided to choose Performers.
When doing my research I found a lot of information about being a Performer and how they feel about the job they do, I found out about the hours in which they work, their likes and dislikes about performing, how to begin a career in Performing and whether it is necessary to attend a drama college.
Putting my research down on my mind map I felt was very easy and more practical than writing it down in a list or an essay. When presenting my presentation I noticed I hadn’t put in any information that could come across as unusual about the career that I had chosen to talk about. However there was a lot of information on the mind map even thought it wasn’t unusual information.
I thought my presentation was effective in giving out information. My partner said I “had good communication, it was all relevant, and very interesting information and she frequently checked response from presenter to listener.” My partner also said my weak points were “limited eye contact and no unusual information.” If I was given the chance to re-do my presentation I would add more unusual information and improve my eye contact with the audience. Overall i found the task very interesting and I think I completed it well.
When doing my research I found a lot of information about being a Performer and how they feel about the job they do, I found out about the hours in which they work, their likes and dislikes about performing, how to begin a career in Performing and whether it is necessary to attend a drama college.
Putting my research down on my mind map I felt was very easy and more practical than writing it down in a list or an essay. When presenting my presentation I noticed I hadn’t put in any information that could come across as unusual about the career that I had chosen to talk about. However there was a lot of information on the mind map even thought it wasn’t unusual information.
I thought my presentation was effective in giving out information. My partner said I “had good communication, it was all relevant, and very interesting information and she frequently checked response from presenter to listener.” My partner also said my weak points were “limited eye contact and no unusual information.” If I was given the chance to re-do my presentation I would add more unusual information and improve my eye contact with the audience. Overall i found the task very interesting and I think I completed it well.
Summery of Key Facts - Mind Maps.
Mind Maps are used for revising a subject or for brainstorming an idea. They help you “learn more effectivley” and also can help improve the wa you stroe information. Using mid maps helps you identify and understand a subject moreeasily. They help you memorise notes in a more effevtive way than writing a list.
Mind Maps help you recall information easier because they are formatted in a way our minds find it easier to remember things, and are quick to reveiw and update. Mind maps are a better way of taking notes, they usually use up to one side of paper and when mre information is found you can easily add it to the mind map.
people sometimes use colours and images when creating their mind maps to make it more easy to remember. There are many uses for mind maps, you can use them for;
- Brainstorming
- Summerising information
- Note taking
- Thinking through complex problems
- Presenting information
- Studying and memorising information.
Mind Maps help you recall information easier because they are formatted in a way our minds find it easier to remember things, and are quick to reveiw and update. Mind maps are a better way of taking notes, they usually use up to one side of paper and when mre information is found you can easily add it to the mind map.
people sometimes use colours and images when creating their mind maps to make it more easy to remember. There are many uses for mind maps, you can use them for;
- Brainstorming
- Summerising information
- Note taking
- Thinking through complex problems
- Presenting information
- Studying and memorising information.
Friday, 4 November 2011
Persuasive Techniques.
Advert One.
Product Name: Chanel - Coco Mademoiselle (Keira Knightley)
Link: http://www.tellyads.com/show_movie.php?filename=TA4725
Persuasive Techniques: Beautiful Women.
Product USP: They use a famous beautiful women to appeal to the audience, women will want to me more like her and have the lifestyle shown in the advert, so therefore they will purchase the perfume.
Advert Two.
Product Name: Heineken
Link: http://www.tellyads.com/show_movie.php?filename=TA11488
Persuasive Techniques: Comedy and Humour.
Product USP: This advert is really funny which make it memorable to the audience. The characters in the advert look rich and classy so then people who want to live that sort of lifestyle will buy the product to be more like that.
Advert Three.
Product Name: Cow and Gate - Complete Care.
Link: http://www.tellyads.com/show_movie.php?filename=TA6792
Persuasive Techniques: Happy Family.
Product USP: The cute babies look happy and vibrant, mothers that watch this and will want that for their babies so then they ill buy this product so that their kids are like the ones in the advert.
Product Name: Chanel - Coco Mademoiselle (Keira Knightley)
Link: http://www.tellyads.com/show_movie.php?filename=TA4725
Persuasive Techniques: Beautiful Women.
Product USP: They use a famous beautiful women to appeal to the audience, women will want to me more like her and have the lifestyle shown in the advert, so therefore they will purchase the perfume.
Advert Two.
Product Name: Heineken
Link: http://www.tellyads.com/show_movie.php?filename=TA11488
Persuasive Techniques: Comedy and Humour.
Product USP: This advert is really funny which make it memorable to the audience. The characters in the advert look rich and classy so then people who want to live that sort of lifestyle will buy the product to be more like that.
Advert Three.
Product Name: Cow and Gate - Complete Care.
Link: http://www.tellyads.com/show_movie.php?filename=TA6792
Persuasive Techniques: Happy Family.
Product USP: The cute babies look happy and vibrant, mothers that watch this and will want that for their babies so then they ill buy this product so that their kids are like the ones in the advert.
Persuasive technique's in advertising
TYPES OF PERSUASIVE TECHNIQUES | LINK TO AN ADVERT WHICH USES THIS TECHNIQUE |
The Anecdote: Personal Experience or story which is sold to us as proof. | |
Adjectives: Crisp, fresh, healthy, nutritious, etc. | |
Repetition: Key points, positives about the product, themes etc. | |
Statistics: Often presented as factually accurate but sometimes they are a bit dubious. | |
Fact: A statement that is true and can be proven. |
Thursday, 3 November 2011
Introduction to TV Advertising.
Explain what TV advertising is:
TV Advertising is when a company makes a product and try's to persuade their audience in buying the product. The company will make an advert and out it on the television, this makes people aware that it exists and it makes them feel like they need/want it.
Three similar characteristics in TV advertising:
They are ill trying to persuade their audience in buying the product that's being advertised.
All TV advertisements have a slogan and/or a logo.
Most of them are usually under a minute long.
History of TV Advertising.
How many adverts is it estimated that the average american consumes every day?
The average american consumes over 3000 averts per day.
Where do you see adverts?
Adverts are seen near enough everywhere, you see them on the bus, on television, on the floors in shopping centre's, on the shelves in the shops, on the side of telephone boxes, on the occasional blimp, on the packaging of the products you have in your house and on billboard's.
What is the second most uttered word in the world?
The second most spoken word in the world is 'coca-cola'
Sometimes advertisers use a character or a personality to help see a product, why is this successful?
There is usually a character or a personality on an advert because the audience is more able to connect with the character or personality than the product, they might want to be like the character/personality so they buy the product to be a little closer to them, that's why it's so successful.
Does advertising always work? Give an example.
Advertising does not always work, if the product isn't good enough for people, for example if it does not look appealing then the audience of the advert won't buy it. An example of this is the 'Ford' car 'Edsel' this car wasn't appealing to the audience so it did not sell well.
A TV advertisement that stands out.
An advert that stood out for me is the "Walls" Sausage Roll advert. In this advert a man is at a petrol station and buy's himself a 'Walls" sausage roll, he is so overcome with joy he gives the garage lady an engagement ring box, the lady opens the box to find a little dog with a keyboard sitting there. The dog then begins to do a little rap thanking the lady for giving the man the sausage roll.
This advert is a memorable one because the little dog is really cute and the fact that he is rapping is really funny, and the lyrics are rather catchy and they get stuck in your head.
TV Advertising is when a company makes a product and try's to persuade their audience in buying the product. The company will make an advert and out it on the television, this makes people aware that it exists and it makes them feel like they need/want it.
Three similar characteristics in TV advertising:
They are ill trying to persuade their audience in buying the product that's being advertised.
All TV advertisements have a slogan and/or a logo.
Most of them are usually under a minute long.
History of TV Advertising.
How many adverts is it estimated that the average american consumes every day?
The average american consumes over 3000 averts per day.
Where do you see adverts?
Adverts are seen near enough everywhere, you see them on the bus, on television, on the floors in shopping centre's, on the shelves in the shops, on the side of telephone boxes, on the occasional blimp, on the packaging of the products you have in your house and on billboard's.
What is the second most uttered word in the world?
The second most spoken word in the world is 'coca-cola'
Sometimes advertisers use a character or a personality to help see a product, why is this successful?
There is usually a character or a personality on an advert because the audience is more able to connect with the character or personality than the product, they might want to be like the character/personality so they buy the product to be a little closer to them, that's why it's so successful.
Does advertising always work? Give an example.
Advertising does not always work, if the product isn't good enough for people, for example if it does not look appealing then the audience of the advert won't buy it. An example of this is the 'Ford' car 'Edsel' this car wasn't appealing to the audience so it did not sell well.
A TV advertisement that stands out.
An advert that stood out for me is the "Walls" Sausage Roll advert. In this advert a man is at a petrol station and buy's himself a 'Walls" sausage roll, he is so overcome with joy he gives the garage lady an engagement ring box, the lady opens the box to find a little dog with a keyboard sitting there. The dog then begins to do a little rap thanking the lady for giving the man the sausage roll.
This advert is a memorable one because the little dog is really cute and the fact that he is rapping is really funny, and the lyrics are rather catchy and they get stuck in your head.
Wednesday, 2 November 2011
Single Camera Techniques - Origins.
When was the first film showed to an audience?
December 28th 1895
In what country was the first film shown to an audience?
France
What was it called?
L' Arrivee D' Un Train A La Ciolat
How long was it?
One minute long
Who was the editor?
The film was not edited so therefore there was no editor.
What was the audiences reaction? Why do you think they reacted like this?
The audiences were very shocked and surprised when they first watched this film, many of the audience members tried to run away when the train started coming towards them. I think they reacted like this becasue it was the first time anybody had seen a moving image and they must of thought it was real.
Who was the 'father of cinema'?
Louis Lumiere is ht eperson who is recognised as the 'father of cinema'
Who was the first film star? Why?
Auguste Lumiere, Louis Lumiere's brother was the first film star. when they decided to make fiction films Auguste was chosen to play the parts.
What else did he do?
Auguste Lumiere made many contributions to the development of the 'medium' by helping with the invention and constructions of the cinematographe.
Who saw no future for cinema?
Auguste Lumiere saw no future in cinema and retired in 1900 to make still photographic equiptment.
What film did Georde Meliees make in 1902?
La Voyage Dans La Lune - (A Voyage To The Moon)
What developments was Melies known for?
The developments George Melies is known for are the;
Stop trick - in 1896.
He used multiple exposures.
Timelapse Photography.
Disolves.
Which American rock band used Melies as their imnpiration?
The Smashing Pumpkins.
Who directed 'The Great Train Robbery' in 1903?
Edwin Stanton Porter.
Describe the film, why was it so sucsesful?
In the film a train filled with passengers gets robbed by some highway men.
The film was so sucssesful because it was the longest film that was there at the time and it was very different to the other films that were around, it was a fictional story whereas the others were like documentarys.
What us a nickelodeon?
A Nickelodeon is an olden day theatre. Films and productions were shown at a nickelodeon, and many people went to watch them.
December 28th 1895
In what country was the first film shown to an audience?
France
What was it called?
L' Arrivee D' Un Train A La Ciolat
How long was it?
One minute long
Who was the editor?
The film was not edited so therefore there was no editor.
What was the audiences reaction? Why do you think they reacted like this?
The audiences were very shocked and surprised when they first watched this film, many of the audience members tried to run away when the train started coming towards them. I think they reacted like this becasue it was the first time anybody had seen a moving image and they must of thought it was real.
Who was the 'father of cinema'?
Louis Lumiere is ht eperson who is recognised as the 'father of cinema'
Who was the first film star? Why?
Auguste Lumiere, Louis Lumiere's brother was the first film star. when they decided to make fiction films Auguste was chosen to play the parts.
What else did he do?
Auguste Lumiere made many contributions to the development of the 'medium' by helping with the invention and constructions of the cinematographe.
Who saw no future for cinema?
Auguste Lumiere saw no future in cinema and retired in 1900 to make still photographic equiptment.
What film did Georde Meliees make in 1902?
La Voyage Dans La Lune - (A Voyage To The Moon)
What developments was Melies known for?
The developments George Melies is known for are the;
Stop trick - in 1896.
He used multiple exposures.
Timelapse Photography.
Disolves.
Which American rock band used Melies as their imnpiration?
The Smashing Pumpkins.
Who directed 'The Great Train Robbery' in 1903?
Edwin Stanton Porter.
Describe the film, why was it so sucsesful?
In the film a train filled with passengers gets robbed by some highway men.
The film was so sucssesful because it was the longest film that was there at the time and it was very different to the other films that were around, it was a fictional story whereas the others were like documentarys.
What us a nickelodeon?
A Nickelodeon is an olden day theatre. Films and productions were shown at a nickelodeon, and many people went to watch them.
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