Friday, 4 November 2011

Persuasive technique's in advertising

TYPES OF PERSUASIVE TECHNIQUES
LINK TO AN ADVERT WHICH USES THIS TECHNIQUE
The Anecdote: Personal Experience or story which is sold to us as proof.
Adjectives: Crisp, fresh, healthy, nutritious, etc.
Repetition: Key points, positives about the product, themes etc.
Statistics: Often presented as factually accurate but sometimes they are a bit dubious.
Fact: A statement that is true and can be proven.

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