Introduction to TV Advertising.

Explain what TV advertising is:
TV Advertising is when a company makes a product and try's to persuade their audience in buying the product. The company will make an advert and out it on the television, this makes people aware that it exists and it makes them feel like they need/want it.

Three similar characteristics in TV advertising:
They are ill trying to persuade their audience in buying the product that's being advertised.
All TV advertisements have a slogan and/or a logo.
Most of them are usually under a minute long.




History of TV Advertising.
How many adverts is it estimated that the average american consumes every day?
The average american consumes over 3000 averts per day.


Where do you see adverts?
Adverts are seen near enough everywhere, you see them on the bus, on television, on the floors in shopping centre's, on the shelves in the shops, on the side of telephone boxes, on the occasional blimp, on the packaging of the products you have in your house and on billboard's.

What is the second most uttered word in the world?
The second most spoken word in the world is 'coca-cola'

Sometimes advertisers use a character or a personality to help see a product, why is this successful?
There is usually a character or a personality on an advert because the audience is more able to connect with the character or personality than the product, they might want to be like the character/personality so they buy the product to be a little closer to them, that's why it's so successful.

Does advertising always work? Give an example.
Advertising does not always work, if the product isn't good enough for people, for example if it does not look appealing then the audience of the advert won't buy it. An example of this is the 'Ford' car 'Edsel' this car wasn't appealing to the audience so it did not sell well.



A TV advertisement that stands out.
An advert that stood out for me is the "Walls" Sausage Roll advert. In this advert a man is at a petrol station and buy's himself a 'Walls" sausage roll, he is so overcome with joy he gives the garage lady an engagement ring box, the lady opens the box to find a little dog with a keyboard sitting there. The dog then begins to do a little rap thanking the lady for giving the man the sausage roll.
This advert is a memorable one because the little dog is really cute and the fact that he is rapping is really funny, and the lyrics are rather catchy and they get stuck in your head.