Video Analysis : Cadbury's Gorilla.

Title of Video: Cadbury Gorilla Ad

URL where the advertisement can be found: www.youtube.co.uk

Describe and explain what happens in the advert: A gorilla is sitting in a room with a drum kit, the song 'In the Air Tonight' is playing in the background. The gorilla then starts playing the drums along to the chorus when it begins.

Who is the target audience for this video? This video's target audience would be mainly young children and teenagers of all ethnicity's. People of that age will find this advert very interesting and funny.

Which digital platform does the video appear on? This video was first shown on the television and now you can find on the internet on websites like YouTube.

What was the purpose of this video? The purpose of this video was to advertise Cadbury's milk chocolate, so people who already bought the product would be reminded of it and so people who havnt tried it will try it in the future.

Technical Aspects, Describe the technical qualities of the video, image quality, sound quality and editing: The image quality is clear, the gorilla looks real it does not just look like a man in a suit. The sound of the music is very clear and the drums are in synch with the music. The editing is of a very good quality.