Video Analysis : Walls Talking Dog Ad

Title of Video: Walls Talking Dog, new sausage roll Ad

URL of where the advertisement can be found: www.youtube.co.uk

Describe and explain what happens in the video: A man buys a Walls sausage roll from a petrol station, then he gives the garage lady a ring box. She then opens it to see a little dog in there who starts talking and sings a song thanking her for the Walls sausage roll.

Who is the target audience for this video? I think that this video is targetted at teenagers to people in mid twenties, of all ethnicity's and both genders. I my opinion i think that people that age will really enjoy the video, it's funny and the song the dog sings is very catchy and memorable.,

Which digital platform does the video appear on? It first appeared on the Television and is now on the internet on websites such as 'Youtube'.

What is the purpose of this video? This video's purpose is to advertise the new Walls sausage roll and how good it is.
Technical Aspects, Describe the technical qualities of the video, image quality, sound quality and editing: The image quality is good and very clear. You can hear the music and the dogs voice very well and the quality of the editing was high because it looked like the dog was really there and did not look computerized at all.