Script for shooting scenario

Medium Close Up of girl texting on her phone
Long Shot of girl walking towards the staircase
Long shot of girl walking down the stairs.
Close up of boy looking at girl coming down the stairs
Medium Long hot of girl walking to boy.
Medium Long Shot of girl and boy sitting at a table:
Girl “hi, you okay?”
Boy “I’m alright, you?”
Girl “I’m good thanks”
Boy “I’m just going to the toilet I’ll be right back”
Boy then leaves

Medium Close Up of girl on her phone – Boy’s phone left on the table starts ringing.
Close up of phone ringing – girl picks up the phone
Girl “Hello? He’s not here at the moment, who’s this”
Time passes the girl and the person on the phone argue.
Girl puts phone down
Boy comes back

Girl “Who’s Victoria?”
Boy “Who?”
Girl “A girl called Victoria just called your phone who is she?”
Boy “I don’t know?”
Girl “If you lie to me that will be it!!”
Boy “I don’t know anyone called Victoria”
Girl “Whatever!”
Girl gets up and walks away.
Boy calls someone on phone “Hi Victoria. How’re you?” 

Evaluation on my Advert.

For this unit we were asked to go into groups of two to three. I was put in a group with two boys, we came to the decision that we would make an advert that appeal to both genders. We eventually decided on the product ‘Powerade’ we came up with a concept that involved both genders so we created a story where a man a woman and another man are all out doing some sort of sporty activity, at first none of the three are motivated to put effort in the activity they’re doing, then somebody hand each of them a bottle of ‘Powerade’ after they’ve drunk some of the ‘Powerade’ all three of the characters become motivated and have the energy to do the sporty activities which they weren’t motivated to do in the beginning. The things I felt went well in the advert were the locations, we had three different locations in our advert one is a gym another is a park with a path where you can jog and the other is a park with a large green area. Another thing that I think went well are the activities we chose to show in our advert, they were all different types of sports we chose to do somebody doing weights in the gym, somebody to be going for a jog in the park and somebody else to be playing football in the park with some friends. I think the angles and shots we used worked well too we had a range of different shots. Another thing I believe went well is the music we chose I think that it went well with the video and all the movement are on beat with the music. The thing’s that pleased me about working on my advert are the script I think it the story was all thought out well and the concept is clear to the audience watching. Also the locations that were chosen were easy to work with and easy to find. Working in a team I enjoyed sometimes. The things that pleased me about my final advert were the split screen that we used I think it was very interesting to see when the advert was complete, I am pleased about the shots we used and how they all came together to form a clear narrative. I am also proud of the music and how the video goes with the beat of the song. I am particularly pleased with the end logo and the slogan I think that the slogan is catchy and the way the logo comes up at the end is very creative and different. This advert is similar to the professional advert of the same product because they both show that the products target audience is people who enjoy and play sports regularly. A difference would be that our advert actually had a narrative and the professional adverts I have seen by the company usually don’t have a narrative. The persuasive techniques that were used were showing what the product actually does. 
I think our advert will be a successful in selling the product because it is successful in showing what the product does and in appealing to the target market.
The target audience of the product we chose is, people from the age of sixteen to the age of twenty-nine, who play and enjoy any type of sport, this product is targeted to people of all ethnicities and both genders.

We received a lot of positive feedback on our advert, people said that it was successful in targeting our target market and that the concept we came up with was very clear and not hard to follow. It was also said that the editing was done very well and that our advert gave of an energetic vibe, which is the vibe we were going for. I was very happy with the positive feedback because it was all things I agreed with.
The aspects of our advert that I was not happy with were, the quality of the video itself we did not use a high definition camera whereas other people in our class did, we didn’t know that the camera’s we were using were not as good quality as the other cameras. Also I feel that if we picked a product that I used more often I would of found it a lot more fun to film.
The things I would do differently next time would be to use the high quality camera’s so that my video will look more professional and also pick a product that I can maybe relate to and that I use quite frequently.

Evaluation of Shot Sequence.

In this unit we were looking at shot sequences. We were asked to think of a story of which we could film, we needed to have ten shots or more which consisted of different angles. The story I first thought of was a girl walking into a room and she gets a phone call from a mysterious person, however I ended up changing it because the room I wanted to use was unavailable at the time. I then thought of a story where a girl goes to meet her boyfriend she sits down next to him then he tells her he has to go to the toilet, he leaves his phone on the table then the phone begins to ring. The girl picks the phone up as the boy isn’t there to answer, on the other end of the line there is another girl asking for the boy. You don’t hear the other girl but the main girl is getting frustrated that this other woman is calling her boyfriends phone. When the boy comes back she confronts him and asks him who this girl that called the phone is, he denies knowing anything about another girl. The girl gets frustrated then walks away in a huff. Finally the boy calls back the other woman to confirm that he is being unfaithful. I found the filming to be a fun task, I also enjoyed the editing of the footage.
I think there are many strengths in my video, the story line for a start I think is very entertaining when people watched it they laughed and said that they enjoyed it.  The camera work is also very steady, although the quality of the camera could of been a bit better. One big weakness in my video is the sound, when the characters are talking at first you are unable to hear them clearly. The thing i would do differently next time would be, to get a better quality camera I was unaware about the other camera’s available so then I just used the not so good ones. Another thing I would do differently would be to make the sound more clear I would use a microphone to make it better for people to hear the characters talking.

Shot Sequence

Advert.

Advertisement: Story Board.

My Advertisement Idea's.

Advert Idea One.

Advert Idea Two.

Audience Demographic.

1: Toy Story 3 - Play Station (Video Game.)
The target audience for this advert will be young children between the age of six and eleven, from both genders who enjoy playing video games. The advert might also appeal to parents of young children who enjoyed the movie when it first came out and would prefer their children to play video games of this genre than violent ones like 'Call of Duty."
Link: http://www.tellyads.com/show_movie.php?filename=TA0866

2: Pledge - Fluffy Dusters.
This adverts target audience is family orientated mothers who might be housewives. They will appeal to this advert because it's a new cleaning product which will help you clean better. the target audience will want to buy this product so their house looks more presentable and is a nice home for their family.
Link: http://www.tellyads.com/show_movie.php?filename=TA11290

3. Barry M - Make Everyday Beautiful.
The target audience is "girly girls' between the age of fourteen to twenty-three, who enjoy using make up and trying out different styles and dressing up and going out with their friends in the evening. This ad might appeal to younger girls between the age of ten to thirteen who will want to have the lifestyle and the looks of the women in the advert.
Link: http://www.tellyads.com/show_movie.php?filename=TA12172

Video Cast

Evaluation on my Prezi.

We first started this unit by learning and researching about Mind Maps and wrote a summary about them. I got my information from www.mindtools.com/pages/article/newISS_01.htm I then went to on to another site to choose a career to do a mind map on www.skillset.org/careers/case_studies  i decided to choose Performers.
When doing my research I found a lot of information about being a Performer and how they feel about the job they do, I found out about the hours in which they work, their likes and dislikes about performing, how to begin a career in Performing and whether it is necessary to attend a drama college.
Putting my research down on my mind map I felt was very easy and more practical than writing it down in a list or an essay.  When presenting my presentation I noticed I hadn’t put in any information that could come across as unusual about the career that I had chosen to talk about. However there was a lot of information on the mind map even thought it wasn’t unusual information.
I thought my presentation was effective in giving out information. My partner said I “had good communication, it was all relevant, and very interesting information and she frequently checked response from presenter to listener.” My partner also said my weak points were “limited eye contact and no unusual information.” If I was given the chance to re-do my presentation I would add more unusual information and improve my eye contact with the audience. Overall i found the task very interesting and I think I completed it well.

My Perzi Presentation.

http://prezi.com/-doj5bwbusq-/performers/

Summery of Key Facts - Mind Maps.

Mind Maps are used for revising a subject or for brainstorming an idea. They help you “learn more effectivley” and also can help improve the wa you stroe information. Using mid maps helps you identify and understand a subject moreeasily. They help you memorise notes in a more effevtive way than writing a list.
Mind Maps help you recall information easier because they are formatted in a way our minds find it easier to remember things, and are quick to reveiw and update. Mind maps are a better way of taking notes, they usually use up to one side of paper and when mre information is found you can easily add it to the mind map.
people sometimes use colours and images when creating their mind maps to make it more easy to remember. There are many uses for mind maps, you can use them for;
- Brainstorming
- Summerising information
- Note taking
- Thinking through complex problems
- Presenting information
- Studying and memorising information.

Persuasive Techniques.

Advert One.
Product Name: Chanel - Coco Mademoiselle (Keira Knightley)
Link: http://www.tellyads.com/show_movie.php?filename=TA4725
Persuasive Techniques: Beautiful Women.
Product USP: They use a famous beautiful women to appeal to the audience, women will want to me more like her and have the lifestyle shown in the advert, so therefore they will purchase the perfume.

Advert Two.
Product Name: Heineken
Link: http://www.tellyads.com/show_movie.php?filename=TA11488
Persuasive Techniques: Comedy and Humour.
Product USP: This advert is really funny which make it memorable to the audience. The characters in the advert look rich and classy so then people who want to live that sort of lifestyle will buy the product to be more like that.

Advert Three.
Product Name: Cow and Gate - Complete Care.
Link: http://www.tellyads.com/show_movie.php?filename=TA6792
Persuasive Techniques: Happy Family.
Product USP: The cute babies look happy and vibrant, mothers that watch this and will want that for their babies so then they ill buy this product so that their kids are like the ones in the advert.

Comparing contemporary ads.

Persuasive technique's in advertising

TYPES OF PERSUASIVE TECHNIQUES	LINK TO AN ADVERT WHICH USES THIS TECHNIQUE
The Anecdote: Personal Experience or story which is sold to us as proof.	http://www.tellyads.com/show_movie.php?filename=TA5784
Adjectives: Crisp, fresh, healthy, nutritious, etc.	http://www.tellyads.com/show_movie.php?filename=TA11831
Repetition: Key points, positives about the product, themes etc.	http://www.tellyads.com/show_movie.php?filename=TA3604
Statistics: Often presented as factually accurate but sometimes they are a bit dubious.	http://www.tellyads.com/show_movie.php?filename=TA13038
Fact: A statement that is true and can be proven.	http://www.tellyads.com/show_movie.php?filename=TA3809

Introduction to TV Advertising.

Explain what TV advertising is:
TV Advertising is when a company makes a product and try's to persuade their audience in buying the product. The company will make an advert and out it on the television, this makes people aware that it exists and it makes them feel like they need/want it.

Three similar characteristics in TV advertising:
They are ill trying to persuade their audience in buying the product that's being advertised.
All TV advertisements have a slogan and/or a logo.
Most of them are usually under a minute long.




History of TV Advertising.
How many adverts is it estimated that the average american consumes every day?
The average american consumes over 3000 averts per day.


Where do you see adverts?
Adverts are seen near enough everywhere, you see them on the bus, on television, on the floors in shopping centre's, on the shelves in the shops, on the side of telephone boxes, on the occasional blimp, on the packaging of the products you have in your house and on billboard's.

What is the second most uttered word in the world?
The second most spoken word in the world is 'coca-cola'

Sometimes advertisers use a character or a personality to help see a product, why is this successful?
There is usually a character or a personality on an advert because the audience is more able to connect with the character or personality than the product, they might want to be like the character/personality so they buy the product to be a little closer to them, that's why it's so successful.

Does advertising always work? Give an example.
Advertising does not always work, if the product isn't good enough for people, for example if it does not look appealing then the audience of the advert won't buy it. An example of this is the 'Ford' car 'Edsel' this car wasn't appealing to the audience so it did not sell well.



A TV advertisement that stands out.
An advert that stood out for me is the "Walls" Sausage Roll advert. In this advert a man is at a petrol station and buy's himself a 'Walls" sausage roll, he is so overcome with joy he gives the garage lady an engagement ring box, the lady opens the box to find a little dog with a keyboard sitting there. The dog then begins to do a little rap thanking the lady for giving the man the sausage roll.
This advert is a memorable one because the little dog is really cute and the fact that he is rapping is really funny, and the lyrics are rather catchy and they get stuck in your head.

Single Camera Techniques - Origins.

When was the first film showed to an audience?
December 28th 1895

In what country was the first film shown to an audience?
France
What was it called?
L' Arrivee D' Un Train A La Ciolat

How long was it?
One minute long

Who was the editor?
The film was not edited so therefore there was no editor.

What was the audiences reaction? Why do you think they reacted like this?
The audiences were very shocked and surprised when they first watched this film, many of the audience members tried to run away when the train started coming towards them. I think they reacted like this becasue it was the first time anybody had seen a moving image and they must of thought it was real.

Who was the 'father of cinema'?
Louis Lumiere is ht eperson who is recognised as the 'father of cinema'

Who was the first film star? Why?
Auguste Lumiere, Louis Lumiere's brother was the first film star. when they decided to make fiction films Auguste was chosen to play the parts.

What else did he do?
Auguste Lumiere made many contributions to the development of the 'medium' by helping with the invention and constructions of the cinematographe.

Who saw no future for cinema?
Auguste Lumiere saw no future in cinema and retired in 1900 to make still photographic equiptment.

What film did Georde Meliees make in 1902?
La Voyage Dans La Lune - (A Voyage To The Moon)

What developments was Melies known for?
The developments George Melies is known for are the;
Stop trick - in 1896.
He used multiple exposures.
Timelapse Photography.
Disolves.

Which American rock band used Melies as their imnpiration?
The Smashing Pumpkins.

Who directed 'The Great Train Robbery' in 1903?
Edwin Stanton Porter.

Describe the film, why was it so sucsesful?
In the film a train filled with passengers gets robbed by some highway men.
The film was so sucssesful because it was the longest film that was there at the time and it was very different to the other films that were around, it was a fictional story whereas the others were like documentarys.

What us a nickelodeon?
A Nickelodeon is an olden day theatre. Films and productions were shown at a nickelodeon, and many people went to watch them.

Legal and Ethical

What does ‘copyright,’ mean?Copyright means when a company or an individual person puts a legal right on something they have created this enables them to stop another company or another person claiming and selling that product as their own.

Give three examples of different things which you might include in your video and could be subject to copyright:
In my video I used two music video clips one was Taylor Swift – Love Story and the other was Katy Perry – Teenage Dream.
I also used music in my video, Taylor Swift – The Story of Us
Another thing I used was Images from Google of various things.
All of the things above could be a subject to copyright.

List two websites that give copyright free music:iTunes
ArtistServer.com

List a website where you can find free or low fee photographs:Google Images.

Explain what a location release form and why is it needed for filming?A location fee is a contract between a person who owns private property and a photographer or a film crew which gives them written permission to shoot a film or take photographs on that private property legally.

What is a contributor release form and why is it required?A contributor release form is a form which shows that someone who owns private property has given permission to film on their property. This is necessary so that nobody can take legal action against the other party.

Review Report.

We began the unit by creating a blog on “Blogger” then we evaluated four different types of viral marketing and uploaded them onto our blog. 

On the first week we did an induction to the college and the course, when we set up the blog I found it easy because I had done it already before in my AS Media class. We did a glossary of terms where we had to give the definition of some word. I did find that a bit difficult because I didn’t know where to look but then I got the hag of It and completed the task. Evaluating the four viral marketing videos was good, it wasn’t boring and was easy to do.

On the second week we had to make a plan for our video by the end of the week, we also had to learn how to use the new equipment, which I found to be quite fun it was something new and was really enjoyable, filming the Five Shot Rule was really enjoyable I loved filming because I think I was really good at it. When editing my Five Shot Rule I loved learning how to use the Final Cut Program, It wasn’t difficult at all and was really entertaining.

On the third week we were supposed to begin and complete filming, I began the filming but was unable to complete it due to the people who were supposed to be in it were unable to meet me. So I reviewed my targets for the week and in my spare time I filmed the rest I needed. However what I did manage to film I really enjoyed doing, but I did get a bit stressed about not completing it that week. On the third week we also did mind maps on Video Platforms and Applications, I decided to draw them because I felt it would be easier I completed the mind maps and was happy with them.

On the fourth week I began editing, I found it easy at the beginning but then when I realized some footage had been deleted which made it difficult and I got a bit stressed because the audio was being messed up by the wind. I sorted all of it out though by the end of the week. And I was pleased with the end product.

On the fifth week I was on target as I had completed filming and editing I finished putting everything on my blog that I had to, I began and completed my evaluation of my Video Profile I discussed what I thought was the good aspects, the things I could improve on and what I would do better next time. Overall I enjoyed the Unit it was something new and exciting, and I am really please with my progress.

Evaluation on my Video Profile.

My Video Profile was about me, I discussed what I enjoy to do in my spare time, what genre of music I like and listen to as well as who my favorite artist’s are. I spoke about the programs and movies I watch and also my favorite movies, and I added where my dream place in the world to go is.

I personally am quite proud of my Video Profile I think that it is really good especially for a first time effort. I enjoyed the task very much. I think the best aspects of my Video Profile are; the fact I used other people in my video to describe me I think it is very entertaining for people to get another opinion about how they see me and it is quite funny, people that have watched it have all said thy enjoy the stories that are told and that it was a good idea to get other people to speak about me. Another aspect I am proud of is, the images I put into my video they were all relevant and were inserted at the appropriate time an example of this is when I speak about my family a picture of me and my mum comes on the screen and also when I speak about the places in New York I would like to visit an image comes on the screen as I say each place. I believe I did that very well. Another good aspect of the video is the music that was chosen I think it starts at an appropriate time and I got the right level of sound onto the video so you can hear everyone speaking clearly.

However the aspects of my video on which I could improve on next time are; the background noise when I am in the park it was quite a windy day so therefore you can hear the wind in the background when I am speaking and it is very loud at times, next time I will use the equipment which enables me to block out the noise of the wind and make the audio more clear. Also another thing in which I could improve on next time is being more confident with the camera and have more camera angles in the video, I didn’t do it this time because there was a lack of space in the room where I was filming and the best footage was the ones that were at the same angle and also sadly I lost some of the footage I filmed.

When compared to a commercially produced video my Video Profile wouldn’t be as good, because obviously the quality of the camera would be the same and this was my first time.
Overall I think my Video Profile is very good especially for a first time effort.

My Mind Maps; Video Platforms and Applications

Glossary of Terms

Video Formats: Video Formats are the formats on which the video is shown, e.g. Windows Media, Blue Ray, avi.

Streaming: Streaming is when video’s and picture’s are put on the Internet for people to look at, e.g. YouTube, Facebook, Google.

File Compression: File Compression is when the file is made smaller so it is able to sent via email or so it can be uploaded to websites like YouTube and also files are compressed so it can be transferred to a phone, disk or another devise.

Aspect Ratios: Aspect Ratios refer to the width of the picture/screen in relation to it’s height. It is expressed in the form “Width x Height”

Frame Rates: The Frame Rate is how many images of a movie are being shown every second the movie is played.

Script for my video profile.

Audio	Picture
Hello i’m Iman Kouadri; I’m seventeen years old, the oldest of four siblings I live with all of them and my mum. In my spare time I like watching movies, listening to music and spending time with my family and friends.  I have many favorite films but the ones that I can watch over and over again would be Titanic, Grease, P.S. I Love You and How to Lose a Guy in Ten days. I don’t have a particular favorite kind of music but my favorite singers would be Taylor Swift and Katy Perry, both of them are my two favorite artists ever. I love watching US Dramas like Desperate Housewives, 90210, Glee, One Tree Hill and Gossip Girl I’m obsessed, they’re all just so exciting and have great story lines. Eva Longoria is one of my idols I think she’s beautiful and is a great actress. My favorite place in the world would probably be New York because it looks so amazing in all the shows and movies I watch like Gossip Girl, I’ve never been but I’m definitely going to go before I turn twenty  I love New York I think it looks so beautiful I would love to go and have breakfast at tiffanies and go to Central Park to have a picnic, go to the Statue of Liberty.	Medium Close Up (MCU) of me sitting down in a park, picture of my mum and I come on the screen as I’m talking. Also pictures of my friends and I. Back to me sitting in the park, still images of movies come on the screen. MCU of me sitting in the park. Short clips of Taylor Swift and Katy’s Perry’s music video’s will come on the screen. MCU of me again in the park. Close Up (CU) of the TV guide, click on ‘Glee’ MCU of me sitting in the park. Clip of the movie Breakfast at Tiffanies, and images of different places in New York
These are one of the two most important people in my life, Stephanie and Danny. They are going to tell you a bit about me. (Music begins, Taylor Swift – The Story of Us)	Side Shot of me sitting in the park.
Stephanie and Danny introducing themselves. Then they tell their favorite memory about me.	Medium Close Ups of each of them. Side Shot of Stephanie sitting on a bed talking to the camera. Medium Long Shot of Danny sitting on a chair talking to the camera.
Thanks for watching; I hope you learned at least a little bit about me.	Low Shot of me talking to the camera. Images of me and my friends and then the end credits.

First video profile.

Video Analysis: Jenna Marbles.

Title of Video: How To Avoid Talking To People You Don't Want To Talk To - Jenna Marbles.

URL of where the advertisement can be found: www.youtube.com

Describe and explain what happens in the video: A young funny woman gives people advice on how get out of talking to people you do not want to talk to.

Who is the the target audience for this video: Mainly females aged from fourteen to around twenty-two but some males mind find it amusing to watch too.

What digital platform does the video appear on? The young woman has her own YouTube channel where she uploads all her video's for people to watch.

What was the purpose of this video? The purpose of the video is to make people laugh but to also give advice to people about different topics.

Technical Aspects, Describe the technical qualities of the video, image quality, sound quality and editing: The image quality is good for a User Generated Video but it's not very defined. The sound is clear but there is an echo. the editing is of a good quality.

Video Analysis: Beauty Crush.

Title of Video: Summery Fashion Haul by Beauty Crush.

URL of where advertisement can be found: www.youtube.com

Describe what happens in the video: A young woman shows the audience what new clothes she has bought for the summer, she explains where she got them from and what to wear each item with.

Who is the target audience for this video? Females between the age of fourteen to twenty-two and people who are interested in fashion and who are interested in make-up. They will enjoy this video because it's aimed towards them and covers those topics.

Which digital platform does the video appear on?  This video is only on YouTube, they girl has her own channel where she puts her video's onto.

What is the purpose of this video? The purpose of this video is to help young girls/women to find the right kind of style for them, and to see what kind of clothes are in fashion today.

Technical Aspects, Describe the technical qualities of the video, image quality, sound quality and editing: The image quality is very good seeing as it is a User Generated Video. The sound is very clear you can hear her perfectly and the editing is of a high standard.

Video Analysis : Walls Talking Dog Ad

Title of Video: Walls Talking Dog, new sausage roll Ad

URL of where the advertisement can be found: www.youtube.co.uk

Describe and explain what happens in the video: A man buys a Walls sausage roll from a petrol station, then he gives the garage lady a ring box. She then opens it to see a little dog in there who starts talking and sings a song thanking her for the Walls sausage roll.

Who is the target audience for this video? I think that this video is targetted at teenagers to people in mid twenties, of all ethnicity's and both genders. I my opinion i think that people that age will really enjoy the video, it's funny and the song the dog sings is very catchy and memorable.,

Which digital platform does the video appear on? It first appeared on the Television and is now on the internet on websites such as 'Youtube'.

What is the purpose of this video? This video's purpose is to advertise the new Walls sausage roll and how good it is.
Technical Aspects, Describe the technical qualities of the video, image quality, sound quality and editing: The image quality is good and very clear. You can hear the music and the dogs voice very well and the quality of the editing was high because it looked like the dog was really there and did not look computerized at all.

Video Analysis : Cadbury's Gorilla.

Title of Video: Cadbury Gorilla Ad

URL where the advertisement can be found: www.youtube.co.uk

Describe and explain what happens in the advert: A gorilla is sitting in a room with a drum kit, the song 'In the Air Tonight' is playing in the background. The gorilla then starts playing the drums along to the chorus when it begins.

Who is the target audience for this video? This video's target audience would be mainly young children and teenagers of all ethnicity's. People of that age will find this advert very interesting and funny.

Which digital platform does the video appear on? This video was first shown on the television and now you can find on the internet on websites like YouTube.

What was the purpose of this video? The purpose of this video was to advertise Cadbury's milk chocolate, so people who already bought the product would be reminded of it and so people who havnt tried it will try it in the future.

Technical Aspects, Describe the technical qualities of the video, image quality, sound quality and editing: The image quality is clear, the gorilla looks real it does not just look like a man in a suit. The sound of the music is very clear and the drums are in synch with the music. The editing is of a very good quality.

Welcome

Hello, my name's Iman Kouadri :)
And this is my blog, Enjoyyyyyy!!